About
Our Story: Born from Frustration, Built with Love
It started with a simple Saturday afternoon trip to the beauty supply store. My mom and I walked in looking for the perfect wig—something that matched our texture, fit our budget, and made us feel beautiful. What we found instead? The same tired selection gathering dust on the shelves, and customer service that made us feel like an inconvenience rather than valued customers.
We left that day empty-handed, but with something far more valuable: a vision.
That’s when Luvv Dimes Beauty Supply was born.
Why We’re Different
We’re not just another beauty supply store. We’re the store we wish existed when we needed it most.
We Understand Because We’ve Been There
As Black women navigating the beauty industry, we’ve experienced it all—the limited options that don’t speak to our diverse textures, the products marketed to us but not made FOR us, and the dismissive service that makes shopping feel like a chore instead of self-care.
We said: never again.
Our Promise to You
At Luvv Dimes, you’re not just a transaction. You’re family. Every product we curate, every wig we select, and every customer we serve reflects the care and attention we’d want for ourselves and our loved ones.
We believe:
- Your beauty deserves options – Not just what’s leftover on the shelf
- Education empowers – Know what you’re putting on your body and why
- Quality shouldn’t break the bank – Especially not in this economy
- Service should feel like sisterhood – Because community matters
What Makes Luvvdime Special
Curated with Care
We personally test and select every product. If we wouldn’t wear it or recommend it to our own mothers, sisters, and daughters, it doesn’t make it to our store.
Real Talk, Real Solutions
Have questions about installation? Confused about which texture matches yours? Not sure how to care for your new wig? We’re here with honest answers and genuine guidance—no judgment, just support.
Built for Real Life
We know you’re balancing work, family, budgets, and everything in between. Our collection focuses on:
- Easy installation (because who has 3 hours for a wig install?)
- Beginner-friendly options (first time? We got you!)
- Recession-proof prices (looking good shouldn’t cost your rent)
- Quality that lasts (investment pieces, not disposable fashion)
Our Mission
To create a beauty supply experience where women of color feel seen, heard, valued, and celebrated. Where walking in (or logging on) feels like coming home. Where your beauty needs aren’t an afterthought—they’re our entire focus.
The Name: Luvvdime
Luvv – Because everything we do comes from love. Love for our community, love for our culture, and love for the beauty in every shade, texture, and style.
Dime– Because you’re a perfect 10. Always have been, always will be. Our job is just to help you feel it.
From Our Family to Yours
What started as a mother-daughter frustration has grown into something beautiful—a space where Black women can shop with confidence, knowing they’re getting quality products, honest service, and genuine care.
We’re still that same mom-and-daughter team, just with a bigger mission: to change the beauty supply experience for women who look like us, one wig, one product, one customer at a time.
Welcome to Luvvdime. You’re not just shopping here—you’re home.
Got questions? Want to share your Luvv Dimes story? Slide into our DMs or email us. We actually read and respond to every message. Because that’s what family does.
The Luvvdime Team